Katica Roy is on a mission to close the gender equity gap—in her lifetime. And she has a formula for how to do it. It’s a formula that other entrepreneurs can use to tackle other large, seemingly intractable social problems.
The key is to turn a social problem into an economic opportunity.
“If we only view gender equity through the lens of a social issue, of fairness, then it becomes debatable,” Katica said. By making it into an economic issue, she changed the conversation from whether gender equity makes good moral sense to whether it makes good business sense. The latter is much more persuasive to CEOs responsible for maximizing shareholder value.