When I founded Pipeline Equity in 2017, one of my first priorities was finding the right people for the right positions. Geography wasn’t going to limit my search, so I decided we would become a remote-friendly company. Today, we are 100% remote with employees spanning six time zones. They live in urban centers, small cities, and suburbs. You can find them on the East Coast, West Coast, and everywhere in between.

And regardless of their geography, they earn equal pay for equal work. At Pipeline Equity, we believe pay is a function of value. As such, people should receive wages based on the value they provide to the organization, not based on their physical location or time spent in the office. Here’s why. (Article continued on Fast Company.)