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Linkedin | Perspectives from B2B Leaders

Feb 27, 2019

B2B decision-makers want to know where their industry is going. In fact, in the 2019 Edelman B2B LinkedIn Thought Leadership Impact Study, almost nine in 10 decision-makers reported that they believe it’s important for companies to lay out a vision for the future.

Katica Roy, CEO of Pipeline Equity, believes thought leadership has the opportunity to create a community – and conversations – that are focused on the future: “Thought leadership matters because purchasers aren’t only buying a product or service; they’re looking for expertise, insights and personal connection.”

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