One of the most prejudicial misconceptions about gender equity is that it’s solely a women’s issue. Or a social justice cause. Or a mouthful of spit-on-men rhetoric. But gender equity isn’t a zero-sum game. Nor is it synonymous with women’s rights. When I talk about gender equity, I’m talking about dollars and cents. In the U.S. alone, gender equity would boost the economy by a whopping $3.4 trillion. Continue reading on Fast Company.