The company also ended the year with a workforce made up of 35 percent women — the largest percentage of female employees its nine-year history. The number of women in technical jobs and leadership positions also improved, according to new data SendGrid shared this week with The Denver Post.

Coincidence? The stats play right into research compiled by Boulder-based National Center for Women & Information Technology that finds diverse companies have better returns and outperform those less diverse. A newer study of 6,000 companies nationwide, conducted by Denver-based Pipeline Equity, found that for every 7 percent increase in gender equity, there was a 3 percent increase in revenue.