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Built In Colorado | How Your Brand Addresses Equity Impacts Everyone’s Economic Recovery

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Jul 9, 2020

Consumer confidence isn’t only bolstered when the economy is doing well. It’s bolstered by how well we take care of people when it isn’t. Since personal consumption drives 70 percent of the U.S. economy, businesses that want to remain resilient through today’s economic downturn must appeal to a higher calling. How are you using your brand to continue standing forward on matters of equity now that the initial impact of COVID-19 and calls for racial justice have settled? Your answer impacts the trajectory of our collective economic recovery.

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