Unconscious bias, meet conscious action.

Katica Roy


Award-winning, 20-year human capital veteran, published author, former programmer and UI/UX designer, data science.

Katica is driven by a passion to eradicate economic inequality and champions the rights of refugees, women, and children. An award-winning business leader with more than two decades of experience in technology, healthcare and financial services, Katica is credited as a rare combination of expertise in and passion for gender equity, people analytics, and sales operations. She pours her knowledge and unique lens into several community and global initiatives, including as a board member of Edge of SevenBook Trust, and Isabella Bird Community School, a member of the CU Leeds Women’s Council, and the Women’s Foundation of Colorado, as well as a 2018 Colorado Governors’ Fellow. Katica is also an industry entrepreneur, thought-leader, and frequent editorial contributor and speaker, and was recently named a Luminary by the Colorado Technology Association.

Kristi Pihl

Head of Operations

Operational excellence leader, B2B product strategy expert, management consulting veteran, engineer

Kristi’s passion for STEM began early, leading her to earn a B.S. in Engineering from Northwestern University with a certificate in User-Centered Product Design from the Segal Design Institute.  She was also the recipient of a National Science Foundation International Research Grant to fund her published research on the frictional properties of magnesium alloy AZ31 in partnership with Toyota and the Nagoya Institute of Technology.  Upon returning from Japan, she launched her career as a top tier Management Consultant advising organizations ranging from ambitious start-ups to industry leading Fortune 100s on transformational initiatives at the intersection of business and technology.  Prior to joining Pipeline, she served the Financial Services industry as a principal with Liberty Advisor Group.  Kristi has extensive experience in operating model optimization, B2B product go to market strategy, and business performance analytics.